Agence BnB

Concierge business M&A · quote-based

Sell or buy a concierge business, without breaking confidentiality

We broker short-term-rental concierge sales — sell-side and buy-side. We've done it dozens of times, we know every network in the market, and we keep the deal discreet until signing.

By Jacques Lavie, founder of BnbLord (France's first Airbnb concierge company, merged with GuestReady) — who lived a sale from the inside, as the seller.

What we do

Sell-side, buy-side

You're selling. Full or partial exit, succession, tie-up with a group: we put you in front of serious buyers, at the right valuation, without exposing your portfolio.

You're buying. A network consolidating, a manager growing by acquisition, an investor entering the sector: we source portfolios for sale — many never publicly listed — and secure the acquisition.

Why us, not a generalist broker

A concierge company isn't an ordinary business: its value rests on terminable mandates and on owner trust a generalist can't read. We've built, run and sold in this exact trade. We operate close to 70 properties ourselves today, and we've brokered this kind of deal dozens of times. We know the real ranges, the active buyers and the traps — founder-dependency, non-exclusive mandates, the team leaving with the address book.

Our fees

Quote-based. Every deal differs by portfolio size, the side we represent and the depth of support. We discuss it in a first confidential call — no commitment, and nothing leaks.

Frequently asked questions

Why use a broker to sell your concierge business?

Because a concierge company doesn't sell like an ordinary business: its value rests on terminable mandates, an owner portfolio, OTA contracts and a team. Selling it directly risks breaking confidentiality (your owners shouldn't hear it through the grapevine), mispricing it, and landing the wrong buyer. We handle introductions, valuation and negotiation, keeping everyone discreet until signing.

Do you work sell-side or buy-side?

Both. We work with founders looking for a full or partial exit, and with acquirers consolidating: networks buying up portfolios, managers growing by acquisition, investors entering the sector. A good deal is the right portfolio in front of the right buyer.

What makes you legitimate on this?

Jacques Lavie founded BnbLord, one of the very first French Airbnb concierge companies, grown until its merger with GuestReady, a global leader — so he lived a sale from the inside, as the seller. We operate close to 70 properties ourselves today, and we've brokered this kind of deal dozens of times. We know the networks, the active buyers, the real valuation ranges and the traps.

How is a concierge business valued?

There's no single multiple. It depends on the number of managed properties and their stability, the mandate mix (exclusive or not, term, churn), revenue and its recurrence, founder-dependency, owner quality and tooling (PMS, process). We build a defensible valuation before going to market — that's what holds in negotiation.

What does it cost, and is it confidential?

Quote-based: every deal differs by portfolio size, the side we represent and the depth of support. Confidentiality is the default — nothing leaves without your say-so, and your owners and teams are told only when you choose.

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