Consulting · Jacques Lavie
Co-founder of BnbLord in 2015 — the largest short-term rental management company in France and Portugal when it was sold to GuestReady in April 2019, with roughly 1,000 properties under management. Today I operate a Paris portfolio of about €4M in annual volume.
The combination is rare: most founders who exit never touch the ground again. I am still doing the pricing, the cleaning, the APIs and the campaigns — this week.
~1,000
properties under management at BnbLord when it was sold, across 8 French cities and Lisbon
2019
acquired by GuestReady, which passed 4,000 properties after the deal
~€4M
annual volume on the Paris portfolio I operate today
Acquisition
Ranking first on "conciergerie Airbnb" and "Airbnb management" — twice, with BnbLord then GuestReady. Paid ads, PR, partner programmes, backlinks. Today: a blog and 230 destination pages in 10 languages, Google and Meta campaigns, and a direct-booking funnel built to take volume back from the OTAs.
Operations
Cleaning, recruitment, linen, consumables, key handover. The unglamorous half that decides whether a portfolio scales or collapses. We run our own: agent scheduling, cargo-bike rounds, SMS dispatch, a 37-item consumables catalogue with a named supplier for each.
Revenue management
Dynamic pricing, ADR and RevPAR modelling, booking curves, cancellation policy as a yield lever. Plus the deals that pay before a guest arrives: referral partnerships, entry fees, supplier commissions.
Automation
PMS and APIs, automated message chains, review auditing, funnelling 5-star reviews to your own site, nightly market scraping. We build ours in-house rather than buy it — which is why we know exactly what the tools you are paying for actually do.
This offer is for operators who want to take their acquisition back in-house. Tell me what your bookings bring in per month — I will show you what each point of improvement is worth over a year.
Gross volume, all channels. A rough figure is enough.
Enter an amount to see the impact.
Discovery call — 30 min
Book straight after payment. If I am not the right person, I say so and refund you.
€250 excl. VAT
Day rate
On-site or remote. Audit, workshop, deep dive on a specific problem.
€3,000–5,000 / day
Concierge due diligence
For funds and acquirers. I have lived a sector M&A from both sides of the table: mandate churn, unit economics per property, OTA dependency — I know where the bodies are buried.
€10,000–25,000
Advisory board
Or equity (0.25–1%) for early-stage. Concierge companies and proptech.
€2,000–4,000 / month
Founder coaching
Retainer. Typically: scaling from 50 to 500 mandates without the operation breaking.
€2,500–5,000 / month
Keynotes
Industry conferences and hospitality trade shows.
€3,000–8,000
€300 incl. VAT · secure payment, then straight to my calendar
For anything that does not fit in a 30-minute call — due diligence, advisory, a keynote.
This is not a skills list — it is what is running on my own portfolio this week, and it is where everything useful I can tell you comes from:
When I audit your business, I do not read your dashboard: I know what it hides, because I look at mine every day.
I do not advise on markets I do not operate in, I do not sign an engagement I think will not return at least ten times its cost, and I take no commission on any tool or supplier I recommend. If your problem is not mine, the discovery call is precisely where I tell you — and refund you.
The figures above are public and checkable: Wikipedia — GuestReady and Wikipédia — BnbLord.