Short-term rental operators who want to take their direct acquisition back in-house: management companies, portfolio operators, founders in a scaling phase. And funds or acquirers who need to audit a concierge business before buying it.

How does the first conversation work?

A 30-minute call at €250 excl. VAT. You pay, then pick your slot in my calendar straight away. If I am not the right person for your problem, I say so during the call and refund you.

Why is the discovery call paid?

Because a free call attracts browsers and puts off real problems. Paying €250 filters in thirty seconds what an hour of qualifying does not — and you get someone who has prepared for the call.

Consulting with Jacques Lavie — co-founder of BnbLord, still an operator

What I actually know

Acquisition

Ranking first on "conciergerie Airbnb" and "Airbnb management" — twice, with BnbLord then GuestReady. Paid ads, PR, partner programmes, backlinks. Today: a blog and 230 destination pages in 10 languages, Google and Meta campaigns, and a direct-booking funnel built to take volume back from the OTAs.

Operations

Cleaning, recruitment, linen, consumables, key handover. The unglamorous half that decides whether a portfolio scales or collapses. We run our own: agent scheduling, cargo-bike rounds, SMS dispatch, a 37-item consumables catalogue with a named supplier for each.

Revenue management

Dynamic pricing, ADR and RevPAR modelling, booking curves, cancellation policy as a yield lever. Plus the deals that pay before a guest arrives: referral partnerships, entry fees, supplier commissions.

Automation

PMS and APIs, automated message chains, review auditing, funnelling 5-star reviews to your own site, nightly market scraping. We build ours in-house rather than buy it — which is why we know exactly what the tools you are paying for actually do.

What it can bring in

Growing your business — more mandates, or more revenue per property by operating better — lifts your commission by the same amount. Tell me what your portfolio earns you today: I will show you what that growth is worth over a year.

Your monthly commission (€)

What you take in, all channels. A rough figure is enough.

Enter an amount to see the impact.

How to work with me

Resources

Start & run a concierge company, the management contract, the 149-point Superhost checklist — free on the site. Browse →

Free

Discovery call — 30 min

Book straight after payment. If I am not the right person, I say so and refund you.

€250 excl. VAT

Concierge due diligence

For funds and acquirers. I have lived a sector M&A from both sides of the table: mandate churn, unit economics per property, OTA dependency — I know where the bodies are buried.

€10,000–25,000

Advisory board

Concierge companies and proptech.

€2,000–4,000 / month

or equity (early-stage)

Founder coaching

Retainer. Typically: scaling from 50 to 500 mandates without the operation breaking.

€2,500–5,000 / month

Keynotes

Industry conferences and hospitality trade shows.

€3,000–8,000

Day rate

On-site or remote. Audit, workshop, deep dive on a specific problem.

€3,000–5,000 / day

€300 incl. VAT · secure payment, then straight to my calendar

Or write to me

For anything that does not fit in a 30-minute call — due diligence, advisory, a keynote.

Votre demande concerne *

Nom et prénom * E-mail *

Téléphone Ville du local *

Adresse du local (facultatif — accélère l'étude)

Type de local / bien * Surface (m²) *

Votre projet

Réponse sous 48 h ouvrées. Vos informations ne servent qu'à l'étude de votre dossier.

What I run today

This is not a skills list — it is what is running on my own portfolio this week, and it is where everything useful I can tell you comes from:

An in-house pricing model. Nightly competitor scraping, ADR and RevPAR by neighbourhood, a ceiling price per property, base rates recalibrated automatically.
Direct treated as a real channel. A blog and 230 destination pages in 10 languages, link building, Google and Meta campaigns targeting past guests, and a direct-booking funnel measured to the cent.
An operation with tools behind it. Cleaner scheduling, delivery rounds, SMS dispatch, a consumables catalogue with a named supplier per item.
Automation throughout. Guest message chains, automated review auditing that alerts the moment a rating slips, 5-star reviews funnelled to our own site, invoicing and reporting that generate themselves.

When I audit your business, I do not read your dashboard: I know what it hides, because I look at mine every day.

What I do not do

I do not advise on markets I do not operate in, and I do not sign an engagement I think will not return at least ten times its cost. If your problem is not mine, the discovery call is precisely where I tell you — and refund you.

Sources

The figures above are public and checkable — that is the point: Wikipedia — GuestReady (BnbLord, largest short-term rental management company in France and Portugal), Wikipédia — BnbLord (founding, cities, properties), Startupticker, 11 April 2019 (the combined group becomes Europe's largest Airbnb management company) and EU-Startups, January 2026 (over 4,000 properties today).

I built the concierge company that became Europe's No.1. I still run a portfolio.